For a QSR brand, one of the most vital but tricky tasks is communicating value without feeling generic. Every brand wants you to know its deals are a great value, but to cut through and stay memorable for audiences you need to be able to do that in an entertaining, dynamic way. Enter KFC, which […]
The post QSR Ad of the Month: KFC and the Colonel Dance into Audience’s Hearts appeared first on QSR Magazine.
This report, in partnership with Intouch Insight, examines mobile order ahead and which brands are doing it best. Plus, how they’re raising the bar, and what that tells us about what consumers realy need, and want, from restaurants today.
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Taco Bell turned in another strong quarter in Q1, and while value remains a major driver behind one of fast food’s steadiest performers, the brand’s momentum is coming from several places at once. In the U.S., Taco Bell posted 8 percent same-store sales growth in the first quarter, marking its eighth straight quarter of domestic […]
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Yum! Brands turned in a solid Q1 beat, driven by another strong quarter at Taco Bell and continued momentum across KFC’s global business. System sales rose 6 percent in the first quarter, with global same-store sales up 3 percent and digital mix reaching a new high of 63 percent. Core operating profit grew 10 percent […]
The post Yum! Brands Keeps Winning as Pizza Hut Exit Looms appeared first on QSR Magazine.
While concrete data on the subject is difficult to uncover, likely because it’s so minuscule, the number of U.S. companies that make it to 100 years is theorized to be somewhere around half a percent. So maybe 1,000–2,000 nationwide, or somewhere in that range. What we do know from Bureau of Labor Statistics figures, though, […]
The post As Chick-fil-A Turns 80, History, Perspective, and Innovation Fuel the Future appeared first on QSR Magazine.
Subway’s U.S. store count declined for a 10th straight year in 2025 as the brand continues to rightsize its footprint. The sandwich giant shuttered a net of 729 restaurants in 2025, ending with 18,773 units nationwide. All of Subway’s units are franchised. It reached a peak of more than 27,000 stores in 2015. However, between […]
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Chipotle’s Recipe for Growth strategy—a five-point plan designed for stronger restaurant performance and long-term expansion—is already delivering the intended results. Despite weather concerns and lower consumer sentiment, Q1 financial results exceeded expectations. The fast casual saw 0.5 percent same-store sales growth, fueled by a 0.6 percent rise in transactions, offset by a 0.1 percent dip […]
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The message at Wingstop after a challenged opening to the year wasn’t all that removed from when sales soared in 2024. Three of its largest levers, CEO Michael Skipworth told investors Wednesday, remain fluid. And they’re designed to sustain growth, not generate quarter-to-quarter buzz (or overreactions). So, the chain is staying the course. “While the […]
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It’s the beginning of the end for FAT Brands. Multiple buyers have emerged for different chains, a little more than a month after the restaurant group filed for bankruptcy due to increasing debt. Twin Peaks—FAT Brands’ largest concept in terms of sales—is scheduled to be sold to TWNPKS Bid Co. via a credit bid. It […]
The post FAT Brands Breakup Begins as Buyers Emerge for Twin Peaks, Elevation Burger, and More appeared first on QSR Magazine.
Working in a large banking organization in Romania taught Doinita Leahu that leadership wasn’t just about position, but rather contribution. Although she was just starting her career, she felt her natural inclination to training and development take root—whether it was explaining the art of financing or how invoices were mapped in a system, she discovered […]
The post How Doinita Leahu is Transforming Vicious Biscuit’s Culture appeared first on QSR Magazine.
