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Global Comfort Food Finds a Home on QSR Menus

The menu at Bobby’s Burgers has been getting a global upgrade lately, but not in the way guests might expect. Rather than introducing entirely new categories or unfamiliar dishes, the concept has been working international flavors into its core format. Recent limited-time offerings like the Little Italy and Greektown Burgers draw inspiration from iconic neighborhoods […]

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Smoothie King is Reclaiming the Category it Created

For more than 50 years, Smoothie King has built its business on a simple premise—make nutrition taste good. The brand coined the term “smoothie” in 1973 and spent decades crafting recipes with nutritionists and developing a menu around function as much as flavor. But somewhere along the way, leadership realized that story wasn’t reaching customers. […]

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How la Madeleine is Reintroducing Itself to a New Generation

la Madeleine’s chief executive doesn’t talk about the bakery and cafe chain like it’s just any other job. For John Dillon, it’s personal. “I grew up on la Madeleine,” he says. “I’m from the Dallas area, where the brand was founded in 1983, so it’s been part of my life for a long time. It […]

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Remembering the Legacy of Golden Krust’s Lowell Hawthorne

I first met Lowell Hawthorne in October 2003, at its current original corporate and production plant facility at 3958 Park Avenue, Bronx, New York. I was introduced to him by Derrick Garett, a music producer who produced the first radio spots for the Golden Krust quick-service locations, which at that time totaled 60-70 stores across […]

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Playa Bowls CMO Tim Hackbardt on GLP-1s, AI in Marketing, and the Rise of Drones

Up next in my series of conversations from this year’s National Restaurant Association Show is Playa Bowls CMO Tim Hackbardt. The industry vet is relatively new to the role (official announcement was just two days ago), but brought over three-plus decades of experience, including leadership spots at Del Taco, Inspire Brands, and BJ’s Restaurants. I […]

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Rising Fuel Costs Drive New Margin Pressures for QSR Operators

For the past several years, QSR operators have dealt with rising inflation. As food, labor, and occupancy costs have grown, QSRs have had to stay disciplined on pricing, efficiency, and margins. That pressure hasn’t gone away. But another cost is starting to show up across the industry, one that can behave very differently from the […]

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The Marketing Playbook Fueling Dutch Bros’ National Expansion

Tana Davila was not a coffee drinker. Not for the first 30 years of her life—until one particularly tired “mom morning,” when a colleague introduced her to Dutch Bros. From then on, before heading into the office as CMO of P.F. Chang’s, she made a stop for coffee. At Chang’s, Davila leaned into loyalty and […]

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