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Burgers, Fast Food, Franchising, Marketing & Promotions, News, Story

McDonald’s Leans Even Further into Value as it Battles for Budget-Conscious Guests

McDonald’s is serious about not getting beat on value. The burger giant will reportedly offer items for $3 or less and a $4 breakfast combo starting in April, according to the Wall Street Journal. The move is being referred to as “McValue 2.0.” The Journal retrieved the news from an internal memo to U.S. franchisees. […]

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Burgers, Fast Food, Marketing & Promotions, News

Wendy’s Begins Search for a Chief Tasting Officer

The search is on! Wendy’s call for its first-ever Chief Tasting Officer has already sparked an overwhelming response, with thousands of fans eagerly submitting applications for the chance to win $100,000 and become the ultimate Wendy’s ambassador. Wendy’s is looking for someone who can bring the vibes, creativity and taste buds to the table in […]

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Burgers, Fast Food, Marketing & Promotions, News, Outside Insights, Story

The Real Lesson Behind McDonald’s Social Media Backlash

What works in the boardroom typically doesn’t translate to the rest of the outside world. But that didn’t stop McDonald’s CEO from trying in a now-famous social media post that sparked a fast-food brand dogpile from Burger King, Wendy’s, and a host of others. From the CEO’s delivery to the very tentative “bite,” it all […]

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Burgers, Fast Food, Marketing & Promotions, News

Checkers & Rally’s to Offer $4 Baconzilla Burger on St. Patrick’s Day

Checkers & Rally’s is celebrating St. Patrick’s Day with a beefy twist…St. “Patties” Day. For one day only on March 17, burger lovers can score the brand’s fan-favorite Baconzilla for just $4. Stacked with two 100% beef patties and four slices of crispy bacon, the Baconzilla delivers big flavor at a small price – perfect […]

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Burgers, Fast Casual, Franchising, Growth, News

Wayback Burgers Opens in Stratford, Connecticut

Wayback Burgers, America’s favorite hometown burger joint and one of the nation’s fastest-growing burger franchises, today announced the official opening of its newest location at 2850 Main Street in Stratford, CT on Monday, March 9. The new restaurant brings 40 new jobs to the area, contributing to the local economy and expanding the brand’s presence […]

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Burgers, Employee Management, Fast Casual, Marketing & Promotions, News

Farmer Boys Names Mark Hardison CMO

Farmer Boys, the fast-casual restaurant chain with more than 100 locations across California, Nevada, and Arizona, has appointed seasoned restaurant marketing executive Mark Hardison as its new Chief Marketing Officer. In this role, Hardison will lead the next phase of Farmer Boys’ brand growth by elevating the company’s market positioning and deepening guest engagement through […]

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Burgers, Employee Management, Fast Food, Marketing & Promotions, News

McDonald’s Launches ‘First Job Confessional’ Campaign to Celebrate Early Career Skills

Let’s be real: first jobs don’t get the credit they deserve. Even if it didn’t make your resume or LinkedIn, that first gig gave you skills that helped build your career. Babysitting three picky eaters? Problem-solving unlocked. Taking orders during the lunch rush? Teamwork leveled up. And turns out, those are the exact skills employers are […]

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Burgers, Fast Casual, Franchising, Growth, News

Largest Freddy’s Franchisee JRI Hospitality Acquires 43 More Restaurants

Salina-based JRI Hospitality, a leading restaurant group focused on quality, consistency, and building memorable experiences, announced today that it has acquired the restaurant operations of HCI Hospitality, a multi-brand company providing homegrown Midwest hospitality out of Manhattan, KS. JRI Hospitality is the largest franchisee of Freddy’s Frozen Custard & Steakburgers. Most notably, this acquisition includes HCI’s Freddy’s restaurant […]

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Burgers, Fast Food, Franchising, Growth, News

Checkers & Rally’s to Open Another Las Vegas Location

Checkers and Rally’s, the iconic double drive-thru burger and fries brand known for its legendary taste, undeniable value, and game-changing innovation, is continuing its development in Las Vegas. Situated at 6345 S. Decatur Blvd., this will be the second location to open part of a three-unit restaurant commitment with LV Foodservice Concepts, a leading convenience store […]

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Burgers, Fast Casual, Marketing & Promotions, News

Farmer Boys Announces Discounted Chicken Strips Ahead of National Ranch Day

Farmer Boys, the fast-casual restaurant serving award-winning burgers and farm-fresh favorites, is celebrating its signature house made ranch dressing in honor of ranch day. While National Ranch Day falls earlier in the week, on Saturday, March 14, VIF members can enjoy discounted chicken strips, 2 for $2, available exclusively through the Farmer Boys app, all day.  […]

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