Burgers

Burgers, Fast Casual, Food, Marketing & Promotions, Menu Innovations, News

Smashburger Introduces New Shrimp Lineup for Lent

Smashburger, the fast-casual restaurant company that popularized smashed burgers, introduced its new shrimp limited time offerings, adding fresh seafood variety for in time for Lent, underscoring the brand’s commitment to great taste, variety, and value. “At Smashburger, we’re always looking for ways to bring fresh flavor and variety to our guests, and our new shrimp […]

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Burgers, Fast Casual, Food, Marketing & Promotions, Menu Innovations, News

Urban Plates Introduces New Chef-Crafted Burgers

Urban Plates, the fast-casual chef-driven restaurant concept known for serving craveable and wholesome food at affordable prices, is expanding its grass-fed burger lineup with the introduction of three new chef-crafted burgers, Bacon Cheeseburger, Avocado Cheeseburger, and Crispy Onion Cheeseburger, bringing its total to four 100% grass-fed options.  The burgers are featured on the latest seasonal […]

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Burgers, Fast Food, Food, Menu Innovations, News

Wendy’s Brings Back Thin Mints Frosty

Thin Mints and Frosty fans, we’re so back. Wendy’s Thin Mints Frosty is available nationwide Feb. 16, with two crave-worthy ways for fans to treat themselves this season. As a licensed partner of Girl Scouts of the USA (GSUSA), Wendy’s is bringing back the beloved Thin Mints Frosty Swirl and introducing an all-new Thin Mints Frosty Fusion.   Both […]

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Burgers, Fast Casual, Franchising, Growth, News

Smalls Sliders Signs Multi-Unit Deal in Northwest Arkansas and Missouri

Smalls Sliders, the industry-disrupting cheeseburger slider brand, has signed a multi-unit development agreement to develop four new Cans in Northwest Arkansas and Missouri. Spearheaded by brothers Joe and Tim Rheem and business partner Johnny Hughes, the team is eager to strengthen the brand’s presence in two markets that are prime for growth.  Joe and Tim […]

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Burgers, Fast Food, Finance, News, Story

Beef Costs Bite into Burger King’s Profits, but Turnaround Plan Presses On

Burger King’s “Reclaim the Flame” turnaround plan ran into some roadblocks last year because of the macroeconomic environment. Average profitability per unit was about $185,000 last year, down from $205,000 in 2024. The chain attributed the dip to higher beef costs—the brand’s largest commodity—which increased more than 20 percent year-over-year. CEO Josh Kobza said that […]

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Burgers, Fast Food, Growth, News

White Castle Opens at Southwest Florida International Airport

White Castle, the family-owned fast-food pioneer and the first chain to bring its restaurant Sliders to retail freezer aisles, is expanding its on-the-go footprint with a new automated kiosk at Southwest Florida International Airport (RSW), meeting travelers where and when cravings strike. Travelers passing through the greater Fort Myers area can now enjoy freshly heated, […]

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Burgers, Fast Food, Finance, Marketing & Promotions, News, Story

McDonald’s Maniacal Focus on Value Leads to Surging Sales

McDonald’s CEO Chris Kempczinski re-emphasized to investors Wednesday evening that the brand refuses to “get beat on value and affordability” and that “It’s in our DNA.” The burger giant’s recent financial results back up his message. In the fourth quarter, thanks to clear-cut value messaging and significant marketing campaigns, the chain saw the highest quarterly […]

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Burgers, Fast Casual, Franchising, Growth, News, Story

Savvy Sliders Finds Big Opportunity in Small Burgers

Happy Group COO Sonny Asker likes to describe Savvy Sliders as a “disruptive” concept. Since its founding in 2018, the fast casual has opened 57 restaurants, and there are 60 more units in development. The brand was born out of Michigan, but has spread to existing/upcoming markets like Illinois, Nevada, Indiana, Florida, Texas, North Carolina, […]

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