Marketing & Promotions

Fast Casual, Fast Food, Marketing & Promotions, News, Outside Insights, Story

How QSRs are Turning Limited-Time Offers into Long-Term Strategy 

Limited-timed offers began with very simple goals: drive urgency and test new ideas without permanently altering a menu. The concept also helps fight menu fatigue, because even the most loyal customers eventually crave something new. That’s how the world met icons like the Shamrock Shake and the McRib from McDonald’s, proving that novelty, when timed right, can become tradition. For decades, LTOs followed a predictable […]

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Burgers, Fast Casual, Food, Marketing & Promotions, Menu Innovations, News

Smashburger Introduces New Shrimp Lineup for Lent

Smashburger, the fast-casual restaurant company that popularized smashed burgers, introduced its new shrimp limited time offerings, adding fresh seafood variety for in time for Lent, underscoring the brand’s commitment to great taste, variety, and value. “At Smashburger, we’re always looking for ways to bring fresh flavor and variety to our guests, and our new shrimp […]

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Fast Casual, Food, Marketing & Promotions, Menu Innovations, News

Golden Chick Brings Back Butterfly Shrimp for Limited Time

Golden Chick is bringing back its popular Butterfly Shrimp for a limited time, available now through April 12, offering guests a flavorful seafood option during one of the year’s highest-demand seasons. The whole, premium shrimp are coated in a light, crispy panko breading that delivers crunch without heavy batter.   While Golden Chick is best known for serving a variety of […]

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Burgers, Fast Casual, Food, Marketing & Promotions, Menu Innovations, News

Urban Plates Introduces New Chef-Crafted Burgers

Urban Plates, the fast-casual chef-driven restaurant concept known for serving craveable and wholesome food at affordable prices, is expanding its grass-fed burger lineup with the introduction of three new chef-crafted burgers, Bacon Cheeseburger, Avocado Cheeseburger, and Crispy Onion Cheeseburger, bringing its total to four 100% grass-fed options.  The burgers are featured on the latest seasonal […]

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Fast Food, Food, Marketing & Promotions, Menu Innovations, News

Burger King to Bring Back Maple Bourbon BBQ Whopper

Burger King is letting Guests call the shots, again! Following the return of the Guest-inspired platform Whopper by You earlier this year, Burger King is bringing back a fan-demanded, limited edition Whopper: the Maple Bourbon BBQ Whopper available in restaurants beginning Feb. 24 for a limited time.  The Maple Bourbon BBQ Whopper features a ¼ lb flame-grilled beef* patty, […]

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Fast Casual, Marketing & Promotions, News, Sandwiches

Capriotti’s Enters Esports as Official Sandwich of FaZe Vegas

Capriotti’s Sandwich Shop, home of America’s Greatest Sandwich – The Bobbie, is officially entering the in-arena and virtual gaming space. The iconic sandwich brand is leveling up through a new partnership as the Official Sandwich of FaZe Vegas, one of the most dominant teams in the Call of Duty League.  As gaming and esports continue […]

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Fast Casual, Food, Marketing & Promotions, Menu Innovations, News

la Madeleine Introduces Sweet Bakery Board

Valentine’s Day has long been about slowing down, savoring the moment and celebrating meaningful connections — values that have been at the heart of la Madeleine for more than 40 years. With crackling fireplaces, a French-inspired environment and a bakery case known for craveable pastries and desserts, the brand is offering guests an indulgent new way to […]

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Fast Food, Food, Marketing & Promotions, Menu Innovations, News

Erbert & Gerbert’s Releases Lobster Sandwich

Erbert & Gerbert’s, the beloved sandwich chain known for its fresh, flavorful sandwiches & soups, is diving into new waters with the launch of The Poseidon, a premium lobster sandwich crafted to deliver big flavor in every bite.  Catch it before it’s gone! The Poseidon  “Our goal with the ‘Poseidon’ was to create a lobster sandwich […]

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Beverage, Food, Marketing & Promotions, Menu Innovations, News

Krystal Adds New Crispy Fish Slider and Dirty Soda Lineup to Menu

With seafood top of mind during Lent and “dirty soda” flavors gaining momentum nationwide, Krystal is turning spring cravings into something new for guests to enjoy. For a limited time, the original home of the slider in the South is introducing a new and improved Crispy Fish Slider while debuting Krush’d Sodas, a $1 upgrade that transforms any fountain drink […]

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Burgers, Fast Food, Finance, Marketing & Promotions, News, Story

McDonald’s Maniacal Focus on Value Leads to Surging Sales

McDonald’s CEO Chris Kempczinski re-emphasized to investors Wednesday evening that the brand refuses to “get beat on value and affordability” and that “It’s in our DNA.” The burger giant’s recent financial results back up his message. In the fourth quarter, thanks to clear-cut value messaging and significant marketing campaigns, the chain saw the highest quarterly […]

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