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How QSRs are Turning Limited-Time Offers into Long-Term Strategy 

Limited-timed offers began with very simple goals: drive urgency and test new ideas without permanently altering a menu. The concept also helps fight menu fatigue, because even the most loyal customers eventually crave something new. That’s how the world met icons like the Shamrock Shake and the McRib from McDonald’s, proving that novelty, when timed right, can become tradition. For decades, LTOs followed a predictable […]

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